5 Ways to Increase Your Market Value

Dear Friends,

In the midst of difficult times, it’s easy to become disenchanted or overcome by fear to the point of stagnation. Maybe you’re wondering if you will have a job tomorrow. Maybe you’re feeling uninspired and unmotivated after being in the same rut for a long time. Maybe you’re standing at a crossroads pondering what to do with the rest of your life. Whatever your circumstances, it’s important to understand that during uncertain economic times you are compensated for the value that you bring to the organization. To deliver that value, you must create the conditions that will evoke greater possibilities.

Repositioning for Greater Success

If you do not have a measurable response to the question, “Why should we hire you, or keep you employed?” perhaps it’s time to distinguish yourself from the rest of the pack by increasing your market value. Here are five ways to strategically position yourself for greater success:

1. Reassess your value proposition. Your value proposition describes what you produce in terms of tangible business results. A value proposition grows out of need. So think of yourself as a provider of solutions that satisfy or address unmet needs, key inefficiencies or significant performance gaps. Make the competition irrelevant by identifying innovative ways to cut costs, enhance revenue, improve performance and efficiency or increase quality. This establishes a clear distinction between you and others in a way that draws interest and support and expands opportunities.

2. Take action over the things which you can control. Dwelling on things you cannot control breeds anger, resentment, anxiety, frustration and depression. These feelings, in turn, lead to manipulative behaviors. Stop squandering your health, integrity and productivity and shift your attention to those things that are within your control. You can control your thoughts, attitudes, choices, actions and contributions. Train your mind to self-correct by asking yourself, “What aspect(s) of this situation can I control?” Then develop a viable plan of action.

3. Rebuild your capabilities. Rather than defining yourself by your title or job, emphasize your capabilities and transferable skills. If you’re unemployed, your job is under siege or you’re preparing for your next job, turn crisis into opportunity by rebuilding your capabilities for long-term growth: disassemble your sphere of comfort; design a strategy to propel you to the next level; apply enough pressure to stretch the outer limits of your thinking; align your strengths to address critical and challenging needs; cut yourself some slack because progress takes time; install an entrepreneurial mindset to create continuous opportunity; calibrate your internal compass to keep you on track; grind any distractions, unreasonable goals and expectations; prime your passion to withstand any doubts; supply sufficient effort to exceed specifications; and test your complete system. Now you’re ready to launch yourself towards new endeavors!

4. Manage your expectations. While it’s important to maintain a vision of the future, managing your expectations is a key part of framing your success. This does not mean lowering your expectations, having realistic guidelines. Our expectations are usually based on what we want to happen, which may not be the best course of action. Expectations can alter your sense of reality, so take an honest look at your situation before exploring options. Be open to new ways of thinking and learning and take proactive steps to achieve your desired outcomes.

5. Maintain an attitude of gratitude. Energy flows where attention goes and whatever you consistently think about expands. Focusing on what you don’t want or have creates a downward spiral of negativity and despair. Gratitude keeps you centered, turns chaos into clarity and unlocks the fullness of life. Acknowledge the people and things in your life that bring about joy and empowerment. Reflect on the ways that you’ve achieved success (by your own definition). Stay focused on what really matters and view change as an opportunity for personal and professional transformation. Seek the hidden value in every situation… and stop sweating the small stuff!

Onward and Upward

Life is full of choices and opportunities, if we have the courage to seek them. Starting today, consider yourself a brand. Seize each moment by expanding your focus and taking responsibility for your challenges and successes, one building block at a time.

Until Next Time,

Mary

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About The Inside/Out with Mary Canty Merrill, PhD

I/O Psychologist | Entrepreneur | Educator | Coach | Facilitator | Writer | Provocateur | Executor

2 responses to “5 Ways to Increase Your Market Value”

  1. Sharon says :

    Relevant and needed. Thank you Mary.

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