The Problem with Colorblindness

I don’t see color when I look at you.

There’s only one race, and that’s the human race.

We’re all the same.

At one point or another, we have all heard these and other similar declarations from non-melanated people who want to be perceived as bias-free.

Colorblindness is a social norm that white people use in an attempt to “prove” to themselves and others that they are not racist. The problem with colorblindness is that it minimizes differences and devalues people of color by essentially saying, I refuse to acknowledge and value your unique qualities. Consequently, colorblindness has the opposite effect, because it avoids critical consciousness, dims individual perceptions, perpetuates delusions, diminishes empathy, and strains interpersonal relations.

Why is it so difficult for non-melanated people to acknowledge racism and talk about race? I’d love to hear from you.

#RacebookSoWhite

I’ve just launched my Twitter campaign against Facebook’s systematic attempts to shut down the voices of black activists. Hope you’ll join me using this hashtag: #RacebookSoWhite.